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ITV has confirmed early-stage talks over a possible sale of its broadcasting arm to Sky in a deal valued at £1.6 billion. #itvnews #itv #sky #tv | ITV News
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After 70 years of broadcasting, ITV found themselves in a familiar but uncomfortable spot – they’d grown so much that their own brand had become difficult to navigate. Multiple sub-channels, streaming platforms and an increasingly complex visual identity meant that one of Britain’s most established broadcasters was, ironically, struggling to clearly communicate who they were. The problem wasn’t unique, but it was urgent. In an entertainment landscape where Netflix and Disney communicate with raz
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