To truly succeed in pageantry, you need to stand out. To stand out, you need to be different. To be different, you need to think different. In today's mock, we're borrowing a concept from sales and marketing. It's not conventional pageant wisdom or coaching - that's exactly why it will work. Bring more to the table than your fellow contestants, and you'll win - not only in pageantry, but in life. | The Pageant Project