Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
Despite widespread industry recommendations, a new ETH Zurich paper concludes that AGENTS.md files may often hinder AI coding agents. The researchers recommend omitting LLM-generated context files ...
An AI agent reads its own source code, forms a hypothesis for improvement (such as changing a learning rate or an architecture depth), modifies the code, runs the experiment, and evaluates the results ...
Smarter document extraction starts here.