Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.

B2B growth marketing has long been measured by standard KPIs: marketing qualified leads, pipeline volume and cost per lead. These metrics, designed for linear buying journeys, are quickly becoming ...

How dynamic pricing algorithms use consumer data to personalize prices, raising questions about data ownership, regulation, ...

Women are leading in building climate resilience with AI and data, despite not being included in climate research and ...

Artificial intelligence has quickly moved from experimentation to executive priority across Australian organisations. Boards are asking how AI can reduce cost, improve productivity, and deliver better ...

Researchers present a comprehensive review of frontier AI applications in computational structural analysis from 2020 to 2025 ...

Read more about AI and machine learning drive digital transformation across global mining operations on Devdiscourse ...

The AI factory revolution has arrived, but it looks different than the passive analytics of the past decade. The industry is ...

Intramolecular charge transfer (ICT) is one of the most important photophysical mechanisms in organic fluorophores. Among ICT processes, TICT ...

New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results.

A new academic analysis argues that Africa’s unique social realities demand a locally grounded framework for responsible AI ...