You invested in AI tools for your marketing team. You heard that they can make your marketing campaigns better by ...

BOSTON—Brightcove said it has launched Marketing Insights, a new tool in its video insights and analytics platform that measures the business impact of video content to give marketers greater insight ...

Founder of Prosh Marketing, a fractional CMO & marketing agency that helps startups & SMBs build their marketing practice and go-to-market. Almost everyone these days is talking about how to integrate ...

B2B marketers use AI to transform interactive events into measurable pipeline drivers through personalization & content ...

AI capabilities in marketing have advanced far beyond basic text generation, yet many teams continue to rely on limited use cases. New agentic AI systems and creative automation platforms can plan, ...

Editor’s Note: Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive. Thanks to the tool’s ability to send ...

Apparel retailer Marleylilly’s new AI marketing tool allows the brand to send messages at the exact time each of its shoppers is most likely to open and click on it. Marleylilly’s marketing team was ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

There are several approaches to the online marketing. Before choosing the best marketing tools for the business, it is best to have an idea on the ongoing marketing tools in the market. Recent reviews ...

Marketers want to move away from the complex array of tools they currently use to more interoperable tools for improving their deployment of customer engagement data across devices and channels. The ...