Apple made it possible to dynamically insert ads in live streaming video podcasts, allowing creators to control content and monetize the video stream using its HTTP Live Streaming (HLS) technology.

Enghouse Networks, a global provider of telecommunications and media solutions, and INVIDI Technologies, a pioneer in addressable TV advertising, today announced a new integration that expands ...

Enghouse Networks, a provider of telecommunications and media solutions, and INVIDI Technologies, a pioneer in addressable TV advertising, has announced a new i ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

After the pandemic canceled live sports and programming, many advertisers cut their long-term TV deals and shifted those dollars to more flexible programmatic channels. In an effort to take advantage ...

A familiar broadcast rule is now entering the streaming world with California’s new loudness regulation SB 576, mandating that advertisements must match the perceived volume of the primary content ...

Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

The rise of Free Ad-Supported Streaming TV (FAST) has opened a new frontier for content owners to monetize their libraries. By offering viewers free content and generating revenue through ads, FAST ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...