The 2025-26 NBA regular season generated 170 million viewers for games on ABC/ESPN, Amazon Prime Video, NBC/Peacock and NBA TV.

The first round of the 2026 NBA Playoffs has already shattered viewership records dating back to 1993 with Michael Jordan.

We are a week and a half into the NBA playoffs, and the league continues to see strong viewership numbers. Through 27 telecasts, the 2026 NBA playoffs are the most viewed since 1993. As of Sunday, the NBA is averaging 3.

For all the rumors that the NBA's viewership numbers have struggled, the league just had strong returns on viewership and attedance.

Here's how the NBA metrics performed during the 2025-26 season for viewership, attendance, social engagement and more.

The 2026 NBA playoffs are delivering one of the most competitive first rounds in recent history, with six series reaching at least Game 6 and potential upsets looming. The Magic, Timberwolves, and 76ers are among lower seeds pushing higher seeds to the ...

The NBA announced an 86% increase in viewership during the 2025-26 season. What were the biggest factors in the league's big win in year one of its new media deal?

NBC Sports Averages 4.9 Million Viewers for Six NBA Playoff Games on NBC and Peacock from April 19-21, Most-Watched for First Sunday, Monday, and Tuesday Nights for Any Network Since 1994 Spurs Game 1 Win over Trail Blazers on Sunday Night Delivers Most-Watched Game of 2026 NBA Playoffs So Far,