The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising. But the big ...

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry.

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...

The world’s first-ever legal framework on AI came from the EU: the AI Act aims to foster trustworthy AI within the region.

OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is ...

Forget the pause that refreshes - Peacock users will soon be greeted by a live commercial as soon as they sign on to the streamer. The introduction of "Arrival Ads" is among a host of new ad-tech ...

The next scam you run into may not arrive by email. It is more likely to show up as an online ad. That is the takeaway from The Media Trust’s 2026 Intelligence Report, which found that ad-delivery ...

Ring suggests diving into overlays, asking Wittkopp to talk “about the state of play of that particular element of the Ad Tech Hero format, but, of course, [the] big picture as well.” Wittkopp ...