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YouTube Premium's best discovery feature isn't enabled by default, here's where to find it

YouTube Premium's hidden gem: Smart Downloads anticipates your needs before you do, but most subscribers never turn it on.

MrBeast Is First YouTube Creator to Hit 500 Million Subscribers

Per YouTube reps, MrBeast, whose path to stardom on the platform dates back to 2012, previously became the most-subscribed ...

YouTube to Expand Mipcom Presence With Opening Day Keynote From Pedro Pina, Plus Daily Workshops and Panels

After making its Mipcom debut in 2025, YouTube is doubling down on Cannes TV event this year, with an opening keynote from ...

YouTube has revived direct messaging so you can finally share videos without leaving the app

You can now share YouTube videos and chat with friends directly inside the app, as YouTube expands its relaunched messaging ...

YouTube is introducing DMs (again)

There are some differences with the new messaging system, however: YouTube users are required to verify their age before ...

‘Obsession’ And ‘Backrooms’ Prove YouTube’s A Powerful Pipeline For Filmmakers

Read this article to understand why YouTube has become an incubator for filmmakers, and how creators improve by vetting their ...

YouTube Expands Direct Messaging To The US

YouTube is testing DMs in its mobile app, and US is now part of the experiment.
9to5Google

YouTube rolling out new in-app messaging with invite-only chats

After testing got underway last year, YouTube is now more widely rolling out a new in-app messaging system. The aim is to let people “connect over their favorite videos directly on YouTube.” Once ...