The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

Most business plans are written for an audience. The most common audience is investors and lenders. Another audience might be your employees. Make sure you write your plan with your key audience in ...

The lean startup plan is a lot more concise and is designed for you to just jot down a few sentences on the problem, solution, revenue streams you plan to implement, how you'll market the business, ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

Opinions expressed by Entrepreneur contributors are their own. There are many articles about what to include in your business plan. But what about before you even start writing it? Are there things ...

A business plan can help you obtain financing by highlighting the characteristics lenders use to assess borrowers. Many, or all, of the products featured on this page are from our advertising partners ...

Regardless of whether you’re looking to start, grow or sell a business in 2018, don’t use a business plan template. Your plan should reflect your unique focus. The best business plans, according to ...

Are you preparing to start your own business but uncertain about how to get started? A business plan ought to be one of the first steps in your entrepreneurial journey because it will organize the ...

In an article aimed at providing assistance to those starting out in business continuity, CMAC overviews the basics of business continuity and offers a useful framework for writing your first business ...

Whether you want to create the next unicorn startup or lay the groundwork for a successful and sustainable business, the process starts with your business plan. While knowing what to include is ...

A business plan is a concept that many startups think is either unnecessary or just a nice-to-have. It's often seen as an annoying extra bit of admin that's simply keeping you away from the fun of ...

A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...