Chris is the CMO of FlexMR, a hybrid research agency & tech firm that empowers brands with agile insight. He also hosts the MRX Lab podcast. Work long enough in marketing, communications or the ...

Here’s a good news-bad news scenario that I’ve encountered many times in my career designing and developing websites. See if it sounds familiar to you. The good news is that after months of persuasion ...

Proposes five principles for writing successful creative briefs: 1) find out what everybody else is doing in your marketplace, and then do something different; 2) forget the logical proposition and ...

If content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important. Spend time understanding ...

Creating a quality piece of content is hard work. Depending on the size of your team, it may involve dozens of hours and several stakeholders. How can you simplify this process and keep everyone on ...