To continue reading this content, please enable JavaScript in your browser settings and refresh this page. When France lost the Franco-Prussian War in 1870, they ...

Personalization is nothing new. After all, we've been adding names to email marketing campaigns for years, right? But it is changing, and B2B companies in particular need to be paying attention. B2B ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Right time, right place, and right content has long been considered the ...

In today's highly social digital world, customers want organizations that help them feel valued rather than just being treated like a number. Part of showing that you appreciate each buyer as an ...

Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report. The Jupiter Research report, "Beyond the ...

Amazon set the precedent some years ago, and now receives 30 percent of its revenue through its pioneering use of product recommendations. Other e-commerce giants, notably Staples, have acquired ...

As the bulk of shoppers moved to online shopping—with online spending in the U.S. growing by at least $108 billion since 2020—the expectations from consumers have grown steeper. As the growth of ...

Something interesting is happening to the traditional consumer buyer’s journey. It’s getting shorter, and that’s not necessarily good news for online retailers. A typical website bounce rate is 60 ...

Heading into this year’s online holiday shopping season, 55% of the 4,000 U.S. and U.K. consumers who responded to a survey cite poor fit as the top reason for returns when buying online, followed by ...

For larger websites, the days of one-experience-fits-all-visitors are long gone. Today, Palo Alto-based Commerce Sciences announced it has scored a $4 million investment -- including backing from ...

As hard as your website must work to engage visitors in a limited amount of time, it is even harder to move consumer engagement to the next phase of the buyer’s journey: the purchase. Abandoned ...

As a marketer, you understand that making every web user’s experience personal and relevant will lead to a stronger affiliation with your brand and increase your chances of making a sale.