Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

So many business tips regarding AI are aimed at content creation. But is Bard or ChatGPT also useful for deeper AI data analysis? From an analytics perspective, it’s a complicated yes, made ...

The web flipped, thus measurement has to flip with it.

Information is the new oil, and fast data extraction sets leaders apart. As web data grows rapidly, practical tools are needed to extract this information. Traditional web scraping methods often ...

The Applied Data Analytics Technology Graduate Certificate gives professionals the knowledge they need to effectively and efficiently apply data analysis and visualization techniques to drive ...

Complex modeling, big data techniques, predictive modeling/forecasting—these are just a few of the topics covered in this highly relevant program. Managers and other professionals learn how to manage ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...