Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...

Disney+ is reportedly considering the integration of user-generated AI videos into its streaming service, a move that could revolutionize the way content is created and shared. This development, which ...

You have probably seen the acronym “UGC” increasingly across the internet and in marketing strategy documents. Short for ...

Disney+ is now letting viewers access user-generated content for the first time. The streaming service introduced a new Creators Collection, made in partnership with Pocket.Watch, a digital-first ...

In today’s swing states and districts, the next generation of political winners and losers won't be decided by who buys the ...