Dentists say this might be the most important ingredient to look for when choosing a toothpaste

There are scores of toothpastes available on the shelves, but dentists say there are right and wrong options.
Leicester Mercury

I tested supermarket toothpastes – winner was £2.50 cheaper than Colgate

I've always remained faithful to my regular toothpaste, believing it's optimal for keeping my teeth fresh and spotless. However, recently I've noticed the cost is gradually increasing, and it's ...