Last year, researchers from Microsoft and Carnegie Mellon University revealed startling evidence about the impact of using AI on how—and how hard—people think, finding that among more than 300 ...
The marketing world is racing to operationalize generative AI, but most brands are still experimenting in silos, struggling or failing miserably. Earlier this year, Northwestern’s Spiegel Research ...
Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. ChatGPT’s third anniversary is an appropriate time to reflect on ...
The year ahead, 2026, is the year when gen AI finally will be closely measured and evaluated for its value. Executives are optimistic about the impact of AI on their operations, but many worry that ...
Artificial intelligence or AI is no longer a future concept—it's already shaping how we work, learn and live. But enthusiasm for AI isn't evenly distributed across age groups. Gen Zers and millennials ...
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