Target says that by the end of May, all cereal sold in its stores and online will be made without certified synthetic colors. The retailer says it worked with national and owned-brand partners to ...

Target will only sell cereals without synthetic colors by the end of May. This change aligns with consumer demand for healthier options, the Minneapolis-based retailer says. Target's initiative is ...

Target shoppers will soon start to notice a huge change in the grocery section, as the Minneapolis-based company announced Friday it will only carry cereals without synthetic colors moving forward.

The cereal aisle at your local Target store is going to look very different in the next few weeks. Target, following an industry-wide shift away from artificial food coloring and dyes, is set to ...