Behavioral data isn’t just for e-commerce anymore. Thanks to advances in in-store technology, physical retailers can now capture the same kind of insights into how shoppers move, pause, browse and ...

Take advantage of an operational data store to consolidate data from across your organization and transform it for use in real time. Data is the lifeblood of the modern organization. It is constantly ...

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data ...

Customers say they want them, vendors are scrambling to provide them, and opinions vary as to how to set them up correctly. They are XML databases, a way to store, search, and retrieve all that ...

Your purchases, habits, and lifestyle help build your marketing profile. Limit it by using a separate email and skip the loyalty card on small trips. Parking lot plate readers and in-store AI monitor ...

Microsoft just made history as the company created a significant breakthrough in using artificial DNA to store data and information. The company operated with the University of Washington's Molecular ...