The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...
The growth of connected TV advertising isn’t simmering down anytime soon, even if most of the key ingredients are scattered or missing – like, say, an industrywide standard for campaign measurement.
Rohde & Schwarz announced that RF and microwave component manufacturer RF-Lambda has chosen the company’s R&S ZVA vector network analyzer and R&S FSW signal and spectrum analyzer after an in-depth ...
Two new optical-detector ICs from Hamamatsu Corp can help you with proximity- and position-sensing challenges. The S8158 circular-position-sensitive IC detects the angle of light that is incident to ...
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