As the Millennial generation moves out of budget-constrained youth into their higher earning years, their buying prominence will change, but not at the expense of how they interact with the market.

On December 2nd and 3rd, I enjoyed speaking and collaborating at the Location & Context World in San Francisco’s JW Marriott. This 2-day event was jam packed with futurists such as the Vice President ...

Dating back to 1960 and E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” using Product, Price, Promotion and Placement as the primary pillars of marketing strategy has served companies and ...

Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing. Why? Because personalization is the key success factor for any digital marketing campaign.

Editor's Note: The following is a guest post from Vejay G. Lalla, partner, and Paavana L. Kumar, associate, at the advertising, marketing and promotion practice group at Davis & Gilbert. Whether you ...

The success of any mobile proximity campaign is highly dependent on user engagement. Messaging that does not motivate a user to take action is a wasted impression and will affect your results ...