If you're a sales professional, prospecting is a skill you need to perfect—and with the start of a new year and a brand-new quota, that comes into sharp focus. With a low percentage of sales reps ...

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies ...

Simple steps — such as cutting the lag time between when people sign up to receive online newsletters and when they start getting useful updates — can produce fund-raising benefits, according to a ...