In many ways, projection mapping is the “razzle-dazzle” of pro audiovisual systems: it’s the puttin’ on the ritz of AV, the I’m ready for my close up. In other words, it draws attention to itself — ...

Apple Billboard Brings Times Square Passersby Into the Race] The experience recently underwent a major upgrade, including new ...

Projection mapping is widely known as a lighting technique that overlays images onto buildings or objects to create visual effects. In fields such as extended reality (XR) and vision science, however, ...

Researchers from The University of Osaka have demonstrated for the first time that images projected using a shadowless ...

Projection mapping has the potential to create shared immersive experiences in exhibitions, commercial facilities, and public ...

Researchers developed a system that enables projection mapping within an illuminated environment. Several standard projectors and one large-aperture projector reproduce the environmental illumination ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

Researchers from The University of Osaka have developed a projection mapping technique that keeps images clear even in bright ...

Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...