Through advanced metrics from companies like Oxford Road, podcasting has the advantage of collecting more specific and ...

People usually listen to podcasts on one of the big audio streaming platforms. Spotify, iHeartRadio, and Apple Podcasts are all popular spots to house a podcast. But, one place people don’t often ...

Podcasting superstars are taking their fame to new heights as media companies offer nine-figure deals for the rights to their shows. NFL brothers Travis and Jason Kelce’s $100 million deal this week ...

Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands ...

Finding and maintaining an audience for a podcast can be challenging, so most podcasts make their content widely available. The vast majority of top-ranked podcasts studied are available on several ...

If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes ...

There are well over 20,000 to 200,000+ true-crime podcasts in existence, with the industry expanding rapidly due to high ...

Contrary to speculation, the podcast industry is alive and brimming with thought-provoking content, as proven by this year’s new and returning releases. Here are some of the best entries of 2025, ...

Whether you’re drawn to the thematic storytelling of “This American Life,” the true crime chemistry of “Wine & Crime,” or the educational deep-dives of “Radiolab,” a podcast’s format defines its ...