It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

Asos CEO José Antonio Ramos Calamonte told an audience at the World Retail Congress it is focusing on customer relevance, ...

Earlier this month, software company Salesforce acquired customer data platform (CDP) and personalisation engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, ...

The global fitness industry is entering a new growth phase driven by AI-powered personalisation, recovery-focused training, and sustained demand for home equipment. Reports project the fitness ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

Wherever you go online, someone is trying to personalise your web experience. Your preferences are pre-empted, your intentions and motivations predicted. That toaster you briefly glanced at three ...

Web personalisation is the process of tailoring a website to the visitor based on different pieces of data collected about them. The data can come from what social media sites they’re logged into, ...

Regulators are increasing scrutiny of hotel AI governance as AI becomes embedded in hospitality, from personalisation and pricing to property discovery via AI travel tools.

60 years ago, George Orwell’s Nineteen Eighty-Four presented a totalitarian world that controlled its citizens through screens that projected and captured information. Unbelievable, right? As a comet ...

Personalisation has long been a ‘fantasy’ most marketers indulge in where they’re able to directly interact with individual consumers, whilst controlling the context and timing of the content that’s ...