Tenetic, an AI-powered insights and intelligence platform for local and national advertising buyers and sellers, has moved ...

Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV ...

CTV advertising is the latest evolution in digital advertising to suffer from measurement whiplash. Advertisers have rapidly embraced new streaming ad technology but their measurement approach hasn’t ...

The new year offers a fresh start—a chance to reevaluate, recharge and prepare for the race ahead. For businesses, this means setting ambitious goals, reviewing past performance and strategically ...

Jim Cowie and Maria Xynou join an M-Lab community call to discuss challenges to constructing and using internet performance datasets. Watch the full Community Call on the Measurement Lab's Youtube ...

TV advertising has traditionally been about brand awareness, with success measured in reach. As TV has transformed into a digital asset, it’s become easier for marketers to measure short-term impacts ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

In 2025, 26% of companies received more than half their traffic from AI search - and 49% expect to reach that mark by late ...

The discussion during the workshop highlighted a number of key challenges that must be addressed when performance assessments are used for accountability in the federal adult education system: (1) ...