The supply-side platform OpenX is eliminating all resellers from its connected TV advertising inventory pool, ensuring that buyers have more working media. The company is also removing all non-TV ...

The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies, Inc., one of the ...

Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX ...

OpenX filed a suit against Google alleging anticompetitive practices that manipulated auctions, destroyed its ad server business, and hurt its ad exchange. “This lawsuit seeks not only to recover the ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a suite of approachable AI capabilities that harness deep neural networks to curate ...

LONDON, UK, Feb. 15, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q4 2023 Connected TV (CTV) Seller ...

Collaboration drives significant impact for a political advocacy campaign, achieving 17.73% greater efficiency in reaching New Yorkers with affordable healthcare messaging LOS ANGELES, Oct. 6, 2025 ...

OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased ...

Engagement Models, the first capability in OpenX’s new AI-powered performance suite, improves mid-funnel marketing performance by automating and optimizing the selection of inventory for deals.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (6th January, 2026) announced the launch of OpenXBuild, a software suite that gives advertisers ...