Imagine your team is embarking on a new project. The product team hands over user stories and wireframes, neatly packaged, and everyone seems satisfied. The requirements appear clear enough; no one ...

Ryan Gray is Co-Founder and CEO of SGW Designworks, a product engineering and design firm featured in The Lean Startup. Should your engineering department be doing product development? Two decades ago ...

Product ideation, testing, and marketing spaces are built into the spine of consumer packaged goods giant’s new North American headquarters. For consumer packaged goods, the path from product idea to ...

The six-week sprint is a new product development strategy chosen by startups to replace unrealistic product development cycles and avoid time-consuming and wasteful traditional methodologies. The ...