The 2025-26 NBA regular season generated 170 million viewers for games on ABC/ESPN, Amazon Prime Video, NBC/Peacock and NBA TV.

The first round of the 2026 NBA Playoffs has already shattered viewership records dating back to 1993 with Michael Jordan.

The 2026 NBA playoffs are delivering unprecedented drama and historic ratings, with six of eight first-round series reaching at least Game 6. Viewership has surged to its highest level in 33 years, averaging 3.91 million viewers per game, fueled by intense ...

For all the rumors that the NBA's viewership numbers have struggled, the league just had strong returns on viewership and attedance.

We are a week and a half into the NBA playoffs, and the league continues to see strong viewership numbers. Through 27 telecasts, the 2026 NBA playoffs are the most viewed since 1993. As of Sunday, the NBA is averaging 3.

Here's how the NBA metrics performed during the 2025-26 season for viewership, attendance, social engagement and more.

The NBA announced an 86% increase in viewership during the 2025-26 season. What were the biggest factors in the league's big win in year one of its new media deal?

NBC Sports Averages 4.9 Million Viewers for Six NBA Playoff Games on NBC and Peacock from April 19-21, Most-Watched for First Sunday, Monday, and Tuesday Nights for Any Network Since 1994 Spurs Game 1 Win over Trail Blazers on Sunday Night Delivers Most-Watched Game of 2026 NBA Playoffs So Far,