Meta’s new attribution updates clarify click-driven and social interaction conversions, giving advertisers better insights for smarter campaign.

Meta is pursuing a new frontier AI model, codenamed Avocado, that could be proprietary instead of open source, CNBC has learned. The company is trying to keep pace with artificial intelligence rivals ...

Meta Platforms (Nasdaq: META) is cutting spending on the underperforming Metaverse and redirecting resources toward AI initiatives. The stock popped on the news as Wall Street has grown concerned the ...

When CEO Mark Zuckerberg warned Meta employees in January to "buckle up" for an "intense" year, he meant it. Determined to dominate the next era of AI, Meta has spent the past year in blitz mode.

SAN FRANCISCO - Japanese regulators last year were upset by a flood of ads for obvious scams on Facebook and Instagram. The scams ranged from fraudulent investment schemes to fake celebrity product ...