McDonald's has released a new suite of changes to its value menu, and while the chain promises affordability, long-time customers aren't so sure.

From a purple BBQ burger to berry-flavored desserts, McDonald’s Germany's new Grimace-inspired menu is drawing attention online for its bold, colorful offerings.

Fast food chains, thirsty for new ways to grow, are amping up their beverage offerings. McDonald’s said Tuesday it will launch six crafted beverages in U.S. restaurants on May 6. It’s joining other chains,

UBS analysts say the new more affordable menu options further support McDonald’s value strength.

The new Under $3 menu includes at least 10 items available throughout the day. For breakfast, start the day with under $3 classics like the Sausage McMuffin, sausage biscuit, sausage burrito, hash browns, or a medium McCafé coffee.

McDonald's is pivoting aggressively to value with McValue 2.0, targeting cost-conscious consumers amid economic headwinds. I maintain a Hold rating on MCD; while fundamentals are strong, the current valuation (PE ~27) prices in much of the near-term upside.

McDonald's is spotlighting high-protein menu items and sharing customization tips to appeal to the growing number of customers seeking balanced meals. U.S. marketing VP Gina Hardy revealed ways to boost protein in burgers, from adding bacon or extra ...

McDonald's has shaped a lot of fast food history - but it's had blunders along the years. Do any of these deserve to come back?