It was a time of early attempts at visual identity, setting the stage for what was to come in the 2026 Business Forecast.

Over the last 75 years, Dunkin' has evolved from a modest donut shop into a global juggernaut. The brand offers everything from canned and bottled coffees to breakfast sandwiches to stuffed bagel ...

From its early days back in the 1930s to the big refresh in 2017, the adage logo has seen some serious evolution. We’re going ...

Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years of branding tradition, it still manages to be the most radical redesign in ...

From the wild original Twitter logo to Elon Musk's much-mocked X logo.

Earlier this month, Buick unveiled the new Wildcat EV Concept vehicle, and with it, a new brand identity and logo, as well as details regarding Buick’s goal to transition to a fully electric vehicle ...

Walmart is starting 2025 with a bold new look. For the first time in almost two decades, the retail giant has updated its logo as part of a broader brand refresh that bridges its storied history with ...