Most smart packaging is a gimmick. KitKat just turned its 70-year-old "Have a Break" slogan into a Faraday cage that ...

KitKat’s newest invention isn’t a chunky bar, or an F1 car-shaped chocolate, or even a branded ice cream. It’s a KitKat ...

KitKat has launched a unique "Break Mode" wrapper that blocks mobile signals, enabling users to disconnect from their devices ...

KitKat's response to robbery was absolute genius.

After a KitKat truck was stolen just before Easter, the agency behind the ensuing ‘KitKat heist’ shared how it owned the narrative.

KitKat’s success proves we have moved beyond the era of one-way communication and into the era of “navigating moments”.

When we first saw this, we thought it was an April Fool's joke, but we have been on the phone to Nestle and it has confirmed it's ...

"This is not a stunt or an April Fool's joke. Someone really stole 12 tonnes of KitKats," the brand wrote in its latest official statement.

A massive 12-ton shipment of Nestle's crunch KitKat bars was stolen in a chocolaty heist that risks causing a shortage in stores right before Easter. KitKat, owned by Swiss food giant Nestle, told AFP ...

KitKat is stepping up security after a massive heist overseas.

KitKat heist becomes latest example of companies turning bad PR to their advantage - More than 400,000 bars were stolen – something the company managed to turn into a viral marketing moment ...

The company has confirmed that roughly 12 tons of its candy bars, which comes out to 413,793 KitKats, were stolen last week while being transported in Europe. On Wednesday, it launched a “Stolen ...