There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...

Maintaining intangible assets is critical for businesses of any size or industry. This need has become significantly more critical in the digital age, where knowledge-based SMEs are driving economies ...

Ask about ROI numbers for an IT project and you often hear that the benefits are great, but too soft, too intangible to be measured. Doug Hubbard begs to differ. He’s the author of a new book: How to ...