As we look toward 2026, one thing is clear: the old idea of strategy is no longer fit for purpose. For decades, strategy was treated as a static plan. A document produced once a year, built on ...

Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and ...

Whether you’re aiming for a leadership role, planning a career pivot or simply want more clarity into which direction you want to grow, setting intentional goals is key to long-term success. However, ...

Adam Ortman is CEO and founder of Kinetic319, a leading marketing agency rooted in cutting-edge strategy and consumer psychology. The arrival of a new year brings the return of a familiar ritual for ...