NEW YORK — The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...

The dolls that Gen X and younger kids grew up with are getting a makeover for their 40th birthday. American Girl dolls that highlight historical moments are being taken out of the past and plopped ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions. Purists aren’t pleased. By Gina Cherelus To celebrate the 40th anniversary of ...

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

The American Girl doll brand is celebrating its 40th anniversary in a big way in 2026. Mattel, Inc. announced in a press release on Wednesday that two book titles celebrating the landmark anniversary ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Everyone remembers their first… American Girl Doll, that ...