Children and teenagers are facing challenges to create their “own shared sense of generational culture” in a world dominated by social media, delegates at the MRS Generation A-Z conference heard.

Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids.

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

A futurist says Australia will become increasingly influenced by generation alpha and their interest in everything Asian.

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Generation Alpha is becoming one of retail’s most influential audiences long before they have independent spending power.

Thai child development lags in 2025, NESDC says, with Gen Alpha and Gen Beta most affected and language delays falling below national target.