Retailers are leveraging mobile marketing and social media to capture shopper attention and dollars this holiday season. Because today’s shoppers are more hyper-connected than ever before, online ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

A recent buzzword among the manager folk is gamification. Some think it’s just another fleeting fashion, but Gartner predicts otherwise – by 2016, gamification will be used a standard practice to ...

Many of those who have never tried integrating gamification into their business assume that it is a complicated, costly and drawn-out process. In reality, developing and launching a mini game—like ...