Bad Bunny’s Super Bowl halftime performance resonated deeply with Latino audiences. By saying “God bless America” and naming ...

Bad Bunny's expansive performance, underscored with messages of love and acceptance, translated into a perception lift for ...

During the Super Bowl Halftime show, Bad Bunny gave a subtle nod to the 90-year-old heated rivalry between Puerto Rico and ...

Bad Bunny provides preview of inclusive NFL Super Bowl halftime show with new ad appeared first on ClutchPoints. Add ClutchPoints as a Preferred Source by clicking here. Bad Bunny is already setting ...

The National Football League is not new to global superstars nor controversy. The Puerto Rican singer’s selection as the halftime show performer has come with both – but will also bring more eyes from ...

But Sunday night’s biggest winner wasn’t Bad Bunny or Latinos. It was the National Football League. By booking him, the NFL made it clear its playing the long game when it comes to global expansion.