After years of processional races, the 2026 F1 power unit rules are finally giving fans overtakes, strategy, and thrilling ...

Formula 1 and Motorsport Network - the world’s largest motorsport media company - today release the 2025 Global F1 Fan Survey, a recurring study conducted every four years to track how fan engagement ...

AI-powered fan companion agent surfaces insights on F1’s new 2026 technical regulations Developed as part of the multi-year partnership extension between Salesforce and Formula 1, the new agent will ...

Formula 1 is no longer just a racing series. It is a global entertainment product built on a foundation of speed, spectacle, and strategic fan connection. The sport’s transformation from ...

“Formula 1 runs on precision and with Agentforce, we’ve already seen how unifying data, agents, and human teams has transformed the way F1 engages its fans,” said Patrick Stokes, CMO of Salesforce.