Levi’s turned FIFA’s strict stadium branding restrictions into a marketing win during the 2026 World Cup without being an ...

FIFA’s mandatory 3-minute hydration breaks for the 2026 World Cup, intended for player safety, are drawing fan criticism due ...

Water breaks in the middle of each half will happen at games no matter the location, temperature or type of venue ...

The 2026 World Cup is just around the corner, and bars, restaurants, and businesses in Mexico better pay attention: showing ...

Explore how FIFA's hydration breaks have sparked controversy, blending player welfare with commercial interests in modern ...

FIFA have decided that all 104 World Cup matches this summer will pause for three-minute ‘hydration breaks’ in the middle of ...

FIFA and Fox have already played some tone-deaf cards in this World Cup, but there is an easy fix that will make us all ...

Only officially licensed partners and authorized entities are permitted to use FIFA trademarks and branding, cautioned the ...

With Gianni Infantino closely watching developments, the financial picture surrounding the 2026 World Cup is beginning to take shape in a way few expected, while every national team prepares for a ...

LONDON (AP) — FIFA’s sponsorship paymasters are facing mounting calls to put pressure on soccer’s global governing body to clean up its act — and fast — following Wednesday’s arrest of seven officials ...