One of my very favorite things to do is hang out with my granddaughter “CC” (a nickname I gave her). She is four years old and, although I may be just a little biased, is a cute little princess. On a ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, ...

A story in the Houston Chronicle says that studies show that about 80 percent of the time, jury verdicts match the opinions jurors held in a case immediately after hearing the opening arguments.