As a strategy, dynamic pricing is largely based on factors including market trends, historical data, how much competitors are ...

Ever wonder why ticket prices keep changing? Here's how dynamic pricing affects flights, concerts, sporting events and more.

Dynamic pricing, a strategy in which prices for things like hotel rooms, airline tickets, computer hardware and basically anything on Amazon change minute by minute, has been around for years. What's ...

McDonald’s is expanding its use of AI to recommend menu prices at restaurants across its network, with the system analysing ...

If it feels like you’re being nickel-and-dimed in every aspect of your life, it’s not your imagination. Even McDonald’s is ...

A preprint study published by researchers at George Washington University presents evidence of social bias in the algorithms ride-sharing startups like Uber, Lyft, and Via use to price fares. In a ...

The Federal Trade Commission has urged companies to be transparent about their pricing, but that may not be enough.

Getting a bargain today can feel like hitting a moving target. Inflation-weary US customers are fed up with feeling like they’re on an economic teeter-totter. A recent survey found that nearly 70% of ...

A new study out of Columbia Business School claims Uber has been using a secretive algorithm to boost its profits, largely at the expense of both drivers and riders. The research, which analyzed tens ...

As price-setting by computer algorithm becomes increasingly prevalent, states are stepping in to address transparency and fairness concerns that federal legislation has yet to comprehensively tackle.