The AI drive-thru wars aren’t really about your order

As McDonald's automates and Chick-fil-A sticks with people, hospitality is up for grabs ...

McDonald’s Pushes Ads Into the Drive-Thru in Major New Test

McDonald’s has started testing third-party advertising on digital drive-thru menu boards at 450 company-owned U.S.
The Cool Down on MSN

Chick-fil-A says drive-thru orders will stay human to human, even as rivals test AI

Even so, Chick-fil-A is still investing in tech elsewhere in the business.

The Race to Build a Better Drive-Thru

The drive-thru was once a convenience attached to the restaurant. For a growing group of limited-service brands, it now serves as the primary dining room, digital pickup counter, and most frequent ...
Yahoo

McDonald’s testing AI drive-thru system at select U.S. locations

Add Yahoo as a preferred source to see more of our stories on Google. CHICAGO (KTAL/KMSS) — McDonald's is testing a new artificial intelligence-powered drive-thru ordering system at five locations ...
thenextweb.com

McDonald’s tests Archy, an AI drive-thru voice for English and Spanish

McDonald’s is testing an AI voice assistant called Archy that takes drive-thru orders in English and Spanish. The company presented it at its investor day at its Chicago headquarters on 23 September.

Chick-fil-A draws hard line as McDonald’s pushes drive-thru AI

Chick-fil-A rejects a fast-food AI trend rivals are embracing ...
Gadget Review

Chick-fil-A Rejects AI Drive-Thru Ordering as Rivals Automate

Chick-fil-A CEO confirms no AI drive-thru ordering, citing human hospitality as core to the brand while rivals like McDonald's and Wendy's test voice systems.