The partnership sees Archroma and Jeanologia team on eco-conscious denim cleaning with an alternative to the traditional denim fabric washing process, including in some cases the mercerization, one of ...

The subject of washing denim jeans is surprisingly divisive. Just a quick ask around the office reveals that nobody has quite the same ritual for cleaning theirs: some opt for a fortnightly wash, ...

Denim and lifestyle brand Pepe Jeans London is cementing its commitment to greener denim with the introduction of washing system Wiser Wash, which reduces energy consumption and cuts down water waste, ...

Denim is a staple piece in many people’s wardrobes and is always a safe bet when figuring out what to wear. They are staple in many people's closets, they have paved the way forward for many style ...