If you work in marketing, you know that an event without a plan is just a really expensive party. Experiential marketing no longer rewards spectacle for spectacle’s sake. Brands aren’t just competing ...

Event startups want to throw technology at the virtual event problem. But enterprise events were already broken. Better virtual events don't start with technology - they start with creative event ...

Researchers from University of North Texas, University of Illinois at Urbana-Champaign, and University of British Columbia published a new paper in the Journal of Marketing that examines how engaging ...