Purdue University

Purdue consumer science researcher looks beyond the label to understand consumer behavior, sustainability and innovation in luxury fashion

Upcycled, biodegradable, ethically sourced, zero-waste. There are plenty of sustainability buzzwords that float around brand marketing today. With companies being aware of making these more ...
FiercePharma

How to Activate Life Science Consumers with Telehealth

The life science industry is experiencing a golden age of innovation, but activating consumers with effective commercialization strategies is becoming more challenging. How can we bridge the gap ...
Food

Bell Flavors & Fragrances’ consumer center is ‘where science meets senses’

Bell Flavors & Fragrances' new Consumer Science Sensory Center provides CPG companies with a space to develop innovative new flavors and products that resonate with consumers. “The mantra of our ...
Purdue University

Purdue Consumer Science professor offers insight into the consumer price index and common misconceptions

When Larissa Adamiec, clinical associate professor in the Purdue University White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management’s Division of Consumer Science, was about 6 or ...