Scientists complete Schrödinger’s color theory after 100 years, resolving the mathematics behind how humans perceive hue.

Certain models are responsible for putting brands on the map. In Tesla's case, these two cars are the Model S and Model X. We all remember those first few viral videos of the Model S Plaid shaming all ...

American automaker Tesla has introduced "Ultra Red," the newest paint color option that is exclusively available on select models including Model X and Model S. The new Ultra Red will be the ...

A project to improve data visualization ended up overturning a century-old model of color space that underpins industry standards for color everywhere from digital displays to paint. The opportunity ...

Tesla has launched a rare new paint color, Lunar Grey, as a $2,500 option on new Model S and Model X vehicles. Tesla is known for having somewhat limited color options, especially for a premium ...

Tesla has oftentimes been criticized for its ridiculously simple color offering. Rather than adding new exterior colors to the palette, the Texas-based automaker decided to replace Red Multi-Coat with ...