A new optical illusion excellently illustrates just how finicky our eyes are when it comes to perceiving colors.

New films inspired by butterfly wings circumvent the heating effect usually experienced by colored objects absorbing light on a hot day. The new films could be used on the outside of buildings, ...

Imagine if you were a product designer who wanted to see what an actual physical object would look like in different colors or patterns. Well, MIT has designed a system that allows users to easily do ...