In the 1950s, moviegoers were unknowingly subjected to a new advertising technique -- subliminal advertising. A psychologist named James Vicary wanted to see if he could change behavior by slipping ...

The Federal Trade Commission (FTC) recently published a somewhat tweaked set of self-regulation guidelines for companies collecting information on the actions of Internet users for the purpose of ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...