Before the proliferation of AI slop, there was April Fools. It’s that time of year when you’re not sure if anything you see online is real. And brands do have a lot of fun with gullible fans. As you ...

April showers bring May flowers, but they also bring great pranks and jokes — especially on April Fools' Day! While you're pulling pranks on your coworkers, family and friends, or looking out for that ...

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...